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4yrs ago
Tim Denning, a writer on Medium, shared his experience of being unexpectedly banned from his Mailchimp account, which he had been using for five years to run his email list. The ban occurred shortly after Tim reactivated his $373 per month subscription to help two other writers share their messages with his mailing list.
Denning received a cryptic message in Morse code as the reason for his account deletion, leaving him confused and frustrated. He emphasizes that while he understands he's a small customer for a large company like Mailchimp, the situation felt wrong and poorly handled.
This incident led Tim to propose a new approach to product design, customer support, and user experience centered around empathy. He suggests implementing Empathetic User Experience (EUX), Empathetic Customer Experience (ECX), Empathic User Interfaces (EUI), and Empathic Customer Support to create products that better serve human needs and prevent situations like his from occurring in the future.
Follow the original story at bettermarketing.pub